Academy Awards creates a lot of buzz in the entertainment industry and thus provides great sponsorship opportunities with high dollar revenues for MSN Entertainment.

 

I created this flexible template system in a way that it could be adapted and repurposed to fit a variety of content needs. It’s nimble architecture accommodated frequent updates pre and post event, as well as moment by moment changes during the live event. It was critical to create a design that offered maximum flexibility. When covering a live event, there are always unforeseeable content variables.

 

By serving up engaging content pre-event, interest builds and is maintained throughout event cycle, generating high user volumes and many return viewers.